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Bloodbath in Advertising: Telecom Giants to Roll Out 4G Services in December

News:

The launch of high-speed 4G data services is set to become the next high-stakes battleground for telecom companies, and media buyers are expecting operators such as Bharti Airtel Ltd, Vodafone India Ltd and Reliance Jio Infocomm Ltd (R-Jio) to spend millions of dollars on advertising over the next few months to grab market share.

Source:- live mint

SNP Insight:

R-Jio and Vodafone are all set to launch the 4G services in December, with Airtel already providing its 4G services and has claimed to be the fastest 4G service provider in the country. With increased competition in the sector companies are focussing more on advertising in the effective manner and lot of funds are being pushed in for the same. But need of the hour for the consumers is to enjoy reliable and fast services and therefore telecom operators will have to make sure that their claims are authentic as their brand image is at stake.

Source:- SNP Infra Research