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News:

The government is roping in the popular marketing platforms of e-commerce companies Flipkart, Amazon and Snapdeal to promote solar energy in the country, according to a senior government official, who did not wish to be named.

Source:- live mint

SNP Insight:

Solar has fetched a lot of attention in past few months as to attain govt's target of 100GW of solar installations by 2022. In a step further govt plans to sell solar products over e-commerce website, the move might help the consumers who have access to these platforms, but marketing of solar products in the rural areas where there is no access to internet will remain the biggest challenge to be addressed. As now now it can be seen as the innovative way to try to ensure energy security for the future.

Source:- SNP Infra Research